Branding Methods

We use lots of different branding methods to brand your promotional gifts. Choosing the right method can depend on the colour and detail or the size of the logo being used, as well as the required turnaround time. From silkscreen printing to laser engraving, discover the different ways we can apply your logo to our products.

Branding Methods Explained

Digital Printing

• Ink printed directly onto the product using the CMYK print process

• Best for smaller print runs that require higher definition

• Fast turnaround for quick delivery

• Environmentally friendly – no chemicals used


• Highly decorative and durable

• Best for smaller print runs that require higher definition

• Scratch resistant and anti-fade

• Ideal for flat surfaces such as badges and keyrings


• Uses a machine to stich a raised, textured design

• Offers an accurate reproduction of logo in detail and colour

• Durable and professional finish

• Cost effective for low order quantities


• High pressure is applied to leave an imprint

• Creates a 3D design that stands out from the surface

• Easier to apply foil printing for a more luxury finish

• Perfect for diaries, business cards and conference folders

Labels & Sticker Printing

• Printed with adhesive on one side

• Single colour, multiple spot colours or full colour to suit any purpose

• Low cost option perfect when permanent print not required

• Ideal for packaging and gift boxes

Large Format Printing

• Uses a machine press to apply ink directly to the product

• Ability to print on a wide variety of substrates including aluminium, canvas, wood, metal and vinyl

• Lightfast inks not affected by exposure

• Ideal for exhibition displays, wall graphics and signage

Laser Engraving

• Cuts a design into the surface using a precision laser

• Offers quick personalisation

• 100% permanent imprint

• Perfect for glass and metal items including key rings, pens and awards

Litho Printing

• Uses plates to apply wet ink

• Offers high definition and accurate colour printing

• Best value for money on high volume commercial printing, especially high quality and repeat items

• Perfect for paper products with photographs or complex graphics such as company brochures, catalogues and posters

Pad Printing

• Ink transferred using a silicone pad

• Transfers a 2D image onto a 3D object

• Useful for delicate items or when difficult to print (uneven, cylindrical)

• Perfect for pens, bottles, golf balls etc.

Silkscreen Printing

• Uses stencils (‘screens’) to apply layers of ink, one at a time

• Low cost and heard wearing

• Best for larger print runs when brighter colours are important

• Perfect for larger print areas such as bags, T-shirts and signage

Transfer Printing

• Heat is applied to a coloured transfer ingraining it into the material

• Long lasting with no minimum numbers for production

• One design can be used across several products, perfect for personalised items

• Ideal for totes, mugs and clothing

Foil Printing

• Involves applying a metallic or pigmented foil to a surface

• Uses metal dies, combined with heat and pressure, to bond a thin foil film to a paper-based substrate

• Creates a decorative, luxury finish for special occasions

• Ideal for notebooks, leaflets and business cards

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